For auction houses and the people who consign to them
Two identical machines sell in the same auction. One brings $9,500, the other $4,200. The difference is almost never the machine — it's what a bidder could learn about it in sixty seconds. AuctionRoster is the desk that closes that gap.
Lot catalog on one tab, listing leads on another, buyer wants on a third, invoicing near the back, and a purchase order template full of lookup formulas nobody wants to touch. It works — until it doesn't.
The version that matters is whichever copy got emailed last.
Every status question becomes a phone call and a scroll.
Answers live in an inbox, a text thread, or a voicemail.
One hammer price gets retyped three times, three chances to fat-finger it.
A sale has three sides and they all need different things. Everyone stands in the right doorway and sees only what they should.
Submit a machine in a couple of minutes, see exactly what's missing before it goes in the catalog, and watch what it brings on sale day.
Review every submission against the same standard, number the lots, publish a clean catalog, and let the paperwork write itself when a lot sells.
Ask a question on the lot itself and get a real answer. Tell the house what you're hunting for and hear about it before the catalog goes public.
Photos, model, condition, reserve. The form catches what's missing while they're still looking at the machine.
Approve, request changes, assign the lot to an auction, and number it. Every lot held to one standard.
Clean listings with collage images and lot numbers, exported to BidSpotter, HiBid, or wherever you sell.
Watch bids and reserves live. Lower a reserve mid-sale and the auctioneer sees it — down only, never up.
Mark a lot sold once. The buyer invoice and the consignor's purchase order both come from that number.
What we've learned running real sales — cataloging, reserves, and the conversations between sellers, auctioneers, and buyers.
Every auction house runs on one workbook that only one person understands. Here's what happened when ours hit its limit.
July 28, 2026 · 5 min read
PlaybookThe difference between a lot that brings money and one that doesn't is usually visible before the sale opens. It's information.
July 26, 2026 · 7 min read
ConsignorsYour consignors are experts at running equipment and beginners at describing it. That gap is your whole job.
July 24, 2026 · 6 min read
Bring your consignors, your catalog, and your buyer list into one place — and stop retyping the same hammer price into three documents.