Every lot organized, described, and numbered — before the sale opens.
Sellers submit clean listings. You review, number, and publish. The paperwork writes itself when the hammer falls.
Pharma Lab Liquidation
Thursday, 12 November · 9:00 AM · Fraser, MI
and numbered
shared record
emailed around
Who's behind it
AuctionRoster is built by Brian Towns, who runs MNR Equipment in Fraser, Michigan — buying, selling, and consigning used processing and lab equipment. Every part of this started as a problem on his own consignment sheet.
Most sales still run on a workbook only its owner understands
Lot catalog on one tab, listing leads on another, buyer wants on a third, invoicing near the back, and a purchase order template full of lookup formulas nobody wants to touch. It works — until it doesn't.
The owner is the bottleneck
The version that matters is whichever copy got emailed last.
Sellers can't see it
Every status question becomes a phone call and a scroll.
Buyer questions vanish
Answers live in an inbox, a text thread, or a voicemail.
Nothing connects
One hammer price gets retyped three times, three chances to fat-finger it.
One desk, three doorways
A sale has three sides and they all need different things. Everyone stands in the right doorway and sees only what they should.
Consignors
Post what you have, let auction companies come to you, and pick one on evidence instead of a phone call.
- ·Post assets once — every auctioneer who works your category sees them
- ·Compare proposals side by side: results, references, commission
- ·Award the sale, then follow it lot by lot to the hammer
- ·Leave a reference that helps the next consignor choose
Auction companies
Put a sale in front of the buyers who actually want it, then let the result do the selling for the next consignment.
- ·Post a sale and alert only the buyers whose categories match
- ·See who raised a hand, and send them to your bidding platform
- ·Publish the results — lots sold, sell-through, total realized
- ·Followers and references compound into the next consignment
Buyers
Say once what you buy, then hear about it before the catalog goes public.
- ·Set a purchasing profile: categories, territory, budget
- ·Get matched sales by email, and register interest in one click
- ·Follow the houses that sell your kind of equipment
- ·Post what you're still hunting for and get told when it lands
How a sale runs
Seller submits
Photos, model, condition, reserve. The form catches what's missing while they're still looking at the machine.
House reviews
Approve, request changes, assign the lot to an auction, and number it. Every lot held to one standard.
Catalog publishes
Clean listings with collage images and lot numbers, exported to BidSpotter, HiBid, or wherever you sell.
Sale runs
Watch bids and reserves live. Lower a reserve mid-sale and the auctioneer sees it — down only, never up.
Paperwork writes itself
Mark a lot sold once. The buyer invoice and the consignor's purchase order both come from that number.
Field notes
All posts →What we've learned running real sales — cataloging, reserves, and the conversations between sellers, auctioneers, and buyers.
We built this because the spreadsheet finally broke
Every auction house runs on one workbook that only one person understands. Here's what happened when ours hit its limit.
July 28, 2026 · 5 min read
PlaybookWhat a catalog-ready lot actually looks like
The difference between a lot that brings money and one that doesn't is usually visible before the sale opens. It's information.
July 26, 2026 · 7 min read
Run your next sale on one record
Bring your consignors, your catalog, and your buyer list into one place — and stop retyping the same hammer price into three documents.