Field Notes
Cataloging equipment so it actually sells, getting good information out of consignors, talking to auctioneers about reserves, and what buyers wish every listing included.
Every auction house runs on one workbook that only one person understands. Here's what happened when ours hit its limit.
July 28, 2026 · 5 min read
The difference between a lot that brings money and one that doesn't is usually visible before the sale opens. It's information.
July 26, 2026 · 7 min read
ConsignorsYour consignors are experts at running equipment and beginners at describing it. That gap is your whole job.
July 24, 2026 · 6 min read
AuctioneersThe three conversations that decide how a sale goes, and when each one has to happen.
July 22, 2026 · 6 min read
BuyersEquipment buyers lose more deals to bad search than to bad prices. A few habits fix most of it.
July 20, 2026 · 5 min read
PlaybookWhat to watch, what to change, and what to leave alone in the last hour of an online auction.
July 18, 2026 · 6 min read